Your Call Center
Bleeds Money
Plaibook shows you exactly how much revenue you're losing, which objections are killing your deals, and then recovers the ones your reps dropped — automatically.
Here's what happens when you turn Plaibook on.
01
Every call, graded automatically.
Every sales call is scored against your quality control checkpoints the moment it ends — no manager has to listen to a single recording. Not a sample. Not the ones your reps choose to report. Every call, every rep, every day. No more spreadsheets, no more guessing who followed the script.
Your entire team scored in real time. No spreadsheets. No sampling.
02
You see where the money goes.
Click "Spouse Objection" and see every deal it killed, what your reps tried, and what actually worked. You know exactly which objection cost you $37,400 last quarter — and which responses are winning those deals back.
Revenue lost by objection. What worked. What didn't. All the way down to the call.
03
Missed deals get closed.
When a lead doesn’t close on the call, Plaibook picks it up over text — handles objections, answers questions, and closes the deal. Subscription created in FieldRoutes, contract signed, payment collected. Not “books a callback.” Closed. And we’re smart about who we text — if a customer called in angry about a service issue yesterday, they won’t get an upsell today.
Pest Control
Messages
A real conversation. A real close. That revenue would have slipped away.
I know reps are human. They'll get a call, they won't close it, and then it just disappears. They don't input it. We're paying $75, $100 for these leads and they're just slipping through the cracks.
— Nick Boettcher, Frontline Pest Solutions
Numbers from real pest control companies using Plaibook.
BRD Pest Solutions turned on Plaibook's SMS engine to upsell mosquito treatments to their existing customer base. It closed over $700K in new revenue — and they had to shut it off. Not because it stopped working. Because they ran out of mosquito product and couldn't service the accounts they'd already sold.
See the full case study →When we started using Plaibook we saw our daily revenue skyrocket 10X and our outbound close rate was elevated to 75%
— Taylor Christensen, BRD Pest Solutions
What your Monday morning looks like with Plaibook — whether you run the sales floor or the ad spend.
“Are my reps following the process?”
Every call scored against your quality control checkpoints automatically — did they ask for the sale, handle the price objection, mention the upsell. You see the whole team at a glance, every day, without listening to a single recording. When someone's slipping, the AI Coach sends them specific feedback tied to their actual calls, so you don't have to have the conversation yourself.
QC Checkpoint Scorecard
| Rep | Greet | Needs | Rec | Price | Object | Close | Book |
|---|---|---|---|---|---|---|---|
| Marcus R. | 98 | 94 | 96 | 92 | 88 | 90 | 94 |
| Sarah C. | 95 | 90 | 88 | 86 | 82 | 78 | 84 |
| Jake M. | 88 | 82 | 78 | 74 | 62 | 58 | 68 |
| Priya P. | 96 | 92 | 94 | 90 | 86 | 88 | 92 |
| Tyler B. | 82 | 76 | 70 | 68 | 56 | 52 | 62 |
| Amanda R. | 92 | 88 | 84 | 82 | 78 | 74 | 80 |
| Devon H. | 94 | 90 | 90 | 88 | 84 | 82 | 88 |
| Chris T. | 90 | 84 | 80 | 78 | 72 | 68 | 76 |
Every rep. Every checkpoint. Every day. No listening required.
“What's happening to the deals we don't close?”
Leads that don't close on the call get picked up automatically. You can see which leads are in active SMS conversations, which ones have been re-engaged, and which ones closed over text. The revenue your team would have left on the table shows up in your dashboard as recovered deals.
SMS Recovery Pipeline
Deals your team lost, recovered automatically.
“Which campaigns actually make money?”
See revenue per lead per campaign — not just clicks or calls, but actual closed deals traced back to the keyword that started them. When 26% of your termite-inspection leads are unqualified because of WDI documentation requests, you'll know to reallocate that spend before the month is over.
Lead Source Performance
Last 90 Days| Lead Source | Leads | Closed | Revenue | Unqual | Unqual % | Cost/Lead | ROAS |
|---|---|---|---|---|---|---|---|
| Google LSA | 142 | 48 | $28,400 | 12 | 8.5% | $62 | 3.2x |
| Google Ads — "pest control near me" | 89 | 31 | $18,200 | 5 | 5.6% | $45 | 4.5x |
| Google Ads — "termite inspection" | 34 | 8 | $7,800 | 9 | 26.5% | $78 | 1.2x |
| Yelp | 28 | 11 | $6,200 | 3 | 10.7% | $55 | 2.8x |
| Referral / Direct | 67 | 38 | $22,100 | 1 | 1.5% | — | ∞ |
| Nextdoor | 18 | 4 | $2,400 | 6 | 33.3% | $42 | 0.9x |
Unqualified Breakdown: Google Ads — "termite inspection"
Revenue-per-lead by source. Not vanity metrics — closed deals.
Lead attribution and buyer journey is something a sales CRM normally solves. And they don't exist in this market. Solving for all three of those in one — guys, that's pretty freaking brilliant.
— Jeff Davis, Coalmarch
Built for how pest control actually works.
TCPA Compliant
We only text inbound inquiries and opted-in lists. No cold blasting, no digital door-knocking.
Human Override
Switch any conversation from AI to human with one click. You decide when to take over.
Your Data Stays Yours
We sign NDAs. Your scripts, call data, and customer lists are never shared with competitors.
Month-to-Month
No annual contracts. If we’re not generating ROI, cancel anytime.
Connects to FieldRoutes, Five9, RingCentral, Zoom, Dialpad, CallRail, Genesys, GoHighLevel, Slack — and more.
See where your revenue is leaking.
We'll connect to your calls, backfill 30 days of data, and show you exactly where the money is going — free.
We're not an SMS blast tool. We listen to your calls first, find the right leads, then follow up intelligently.
Free for 30 days. No credit card. Cancel anytime.