Pricing
You pay for results. Your analytics pay for themselves.
We did not want to build another SaaS that charges you whether it works or not. So we split the product in two: analytics is a fixed cost you can budget for, and the AI SMS agent only costs money when it makes you money.
Free 30-day trial. No credit card required.
How it works
Two products, one bill
Your monthly bill has at most two line items: a fixed seat fee for analytics, and outcome-based commissions for SMS campaigns. The seat fee counts as a credit toward the commissions, so the more the AI sells, the less the analytics cost you.
Fixed monthly cost
Call Analytics
Per seat, per month. Flat rate based on team size.
Every user seat gives full access to call scoring, coaching, leaderboards, competitions, dashboards, attribution, and the AI Coach. No feature gates, no tier upgrades, no per-module add-ons.
Included with every seat
- AI call scoring and transcription for every call
- Custom QC scorecards with configurable checkpoints
- Real-time leaderboards, wallboard, and competitions
- Sales, marketing, CS, and retention dashboards
- AI Coach accessible in-app and via Slack
- Lead source attribution with close-rate data
- Unlimited call history with 90-day backfill at setup
Outcome-based
AI SMS Campaigns
You pay per result delivered, not per message sent.
Before any campaign launches, we define together what counts as a billable outcome and what each outcome is worth. The AI texts leads, handles objections, books appointments, sends contracts, and collects payments. You only get charged when it actually delivers.
Campaign capabilities
- Warm lead follow-up and unclosed deal recovery
- Upsell campaigns for existing customers
- Win-back sequences for canceled accounts
- Full-cycle close: appointment, contract, and payment
- Human handoff toggle on any conversation
- Real-time conversation monitoring dashboard
- TCPA-compliant messaging (inbound inquiries and opted-in lists only)
How the 100% seat credit works
Your analytics seat fee is a credit against your SMS commissions. Every dollar you pay in seat fees reduces your SMS commission bill by the same amount.
Seat fee
$1,500
10 reps/mo
SMS commissions
$4,200
This month
You pay
$4,200
Seat fee absorbed
The math
In this example the analytics cost you nothing extra. The $1,500 seat fee is fully absorbed into the $4,200 SMS bill. If the AI generated less than $1,500 in commissions, you would just pay the $1,500 seat fee and nothing more.
The seat fee is a floor, not an add-on. It guarantees you always have analytics regardless of SMS activity, and the credit means you never pay for analytics on top of successful campaigns.
Outcome-based billing
You define what counts, and we only bill for that
Before launching any SMS campaign, we sit down and agree on exactly which outcomes trigger a charge and what each one is worth. Nothing is billed that you did not agree to in advance.
Qualified lead contacted
The AI reaches a lead who engages and meets your qualification criteria. Lowest commission tier since the deal is still early.
Appointment booked
The AI schedules a service appointment directly in your field service software. Mid-tier commission because you still need to show up and deliver.
Deal closed with payment
The AI sends the contract, collects payment, and creates the subscription in your FSM. Highest commission because the revenue is real and collected.
What we do not bill for
- Messages sent or received
- Conversations started that go nowhere
- Leads who do not respond
- Leads who respond but do not qualify
- Conversations you manually exclude from billing
Every invoice itemizes each billable outcome with the lead name, date, outcome type, dollar value, and the conversation transcript. You can audit every charge.
The alternative
AI SMS vs. hiring another rep
Most teams try to solve follow-up by hiring more people. Here is what that actually looks like next to the AI.
Hiring another rep
$40K–$60K/yr
- Salary, benefits, and management overhead
- 2-3 month ramp time before full productivity
- Works 8 hours a day, 5 days a week
- Follows up on some leads, misses others
- You pay whether they close or not
Plaibook AI SMS
Pay per result
- No salary, no benefits, no overhead
- Live in days, not months
- Works every lead instantly, 24/7
- Never misses a follow-up or drops a thread
- You only pay when it delivers a result
For most teams, the AI recovers more revenue in its first month than a new hire would in their first quarter. See the BRD case study
30-day free trial
The real product, not a limited demo
The trial includes everything a paying customer gets. We connect your phone system, build your scorecards, backfill your data, and let you run it for 30 days before you decide.
Full analytics access
Every call scored, every dashboard live, every rep on the leaderboard.
Custom scorecards built for you
We configure your QC checkpoints during onboarding so scoring matches your actual sales process.
90-day call backfill
We pull up to 90 days of historical calls so you start with real data instead of a blank slate.
AI Coach active from day one
Your reps can ask the AI Coach questions in-app or via Slack right away.
SMS pilot available
If you want to test AI SMS campaigns during the trial, we can set up a pilot with a subset of leads.
No credit card required to start
We onboard you, connect your systems, and let the data speak for itself.
No strings
Month-to-month, cancel anytime
No annual contracts
Billing is month-to-month. If we are not delivering ROI, you leave at the end of any billing cycle. No penalty and no awkward retention call.
No implementation fees
We handle setup, integration with your phone system and FSM, scorecard configuration, and data backfill at no extra cost. Most teams are live in about a week.
No hidden costs
Your bill has two possible line items: seat fees and SMS outcome commissions. That is it. No overage charges, no per-call fees, no storage fees.
FAQ
Common questions about pricing
“When we started using Plaibook we saw our daily revenue skyrocket 10X and our outbound close rate was elevated to 75%”
Get a quote for your team
Book a 15-minute call and we will walk through specific pricing for your team size, your campaigns, and your outcomes. No pressure, no follow-up spam.